Hi, I'm Nithya Fernandez.
Architect by education, brand design expert by choice. I get excited by all-things design, from crafting captivating interiors to painting brand identities that pop.
Designing isn't just a job; it's an exhilarating pursuit. When I dive into a project, I pour my heart and soul into it, with the goal of crafting the most extraordinary experiences imaginable. I'm a free-spirit with an insatiable thirst for design inspiration, always seeking spontaneous adventures and finding joy in pushing boundaries and experimenting with fresh ideas. I believe that each adventure has something unique to teach me – be it a new design technique or a profound life lesson.
Welcome to my world, where design knows no boundaries, and the magic of imagination knows no limits. Let’s collaborate, break conventions and create something truly extraordinary together.
The Process?
Coffee and Conversation?
Let’s start with a conversation that is all about you and your vision, and we can work together to lay it all out on the table.
Critique
We then internally critically evaluate every idea and assess its alignment with your objectives and the very essence of the design, thus ensuring that every element contributes to the overall harmony.
Research
Sit back and leave it to us as we dive head-first into an in-depth research to understand your industry, competition and target audience. We believe that every design decision should be informed by data and insights.
Presentation
Finally, we reach Presentation Day. Drumroll, please? Here we walk you through our thought process and design choices, and are all ears for feedback to refine the design into the best version of itself.
Ideate
Once we sort out the numbers, our creative brains start to brainstorm ideas. We go all-out right from uniquely crazy to functionally practical, all while keeping your vision in mind.
Revisit
At Studio Zed, we believe that design is a back-and-forth iterative process, allowing for perfection in every detail. Using your feedback, we look at the design with fresh eyes, pick up our pencils and strengthen, refine or start over.